We can’t believe you’re already here, 2022!

Thanks for being here! Let’s begin 2022 together filled with happiness and joy.

2020 was a crazy year where we were all hit by an unexpected pandemic and forced to face crazy challenges while looking for ways to survive in a tough, unknown environment. 2021 arrived and everything looked brighter and better, we learned a lot and became much closer than we used to be, plus our team grew and many new faces became a part of our beautiful Woops! family. For all of this (even the difficulties)  we’re so grateful… and for you as well.

As always, to our amazing family

We’re so thankful to all our incredible franchisees and everyone who’s a part of them. Thank you for being so committed to our growth and for facing every difficulty with a smile and a great attitude always. We wouldn’t be here without you!

Several smiling ladies are standing in front of the Woops! Kiosk at Bryant Park. All of them are holding Woops! Bags filled with French macarons.


Our clients… forever awesome!

At the end of the day, we’re still here because of you. Thanks for your support, for being loyal to us, and for making space for delicious macarons in your lives. We’re so fortunate for being able to be a part of your big and small moments, and thank you for letting us sweeten your & your loved ones’ lives.

We’ll keep on giving our best to provide all of you with the best service and with the most authentic and delicious French macarons on this side of the pond (of course!). Let’s keep spreading joy and glee through mouthwatering goodies! And let’s keep on sweetening the lives of those who might be needing an extra dose of happiness on these days.

A French macaron box with a red sleeve Chinese New Year sleeve has a Woops! Bag to its right.


What went on this year at Woops!?

So much, LOL. We came up with our first-ever Lunar New Year Collection full of gorgeous macaron boxes perfect for wishing everyone a prosperous 2021, plus we collaborated with multiple Chinese-American influencers that made it all so much better!

A smiling man is carrying two smiling girls. In front of them is a table with a plate with 3 French macarons and 3 pink milkshakes.


Valentine’s Day was no exception as it’s always a highlight in our years: boxes full of hearts, pink, red, so much love, and French macarons. St. Patrick’s, Easter, Mother’s Day, Teacher’s Day, beautiful Spring and Summer Collections to celebrate the arrival of the sun and flowers, Pride, Father’s Day, Fall, Diwali, and so much more! We enjoyed all of it and we’re anxiously waiting to celebrate all of it once again in the coming year.

A box of 18 French macarons with assorted flavors has a box of French macarons with a silhouetted sleeve to its right. Surrounding both boxes are some printed French macarons and some sketches.
Brooke Hagel, Vera Bradley Foundation, our Thankful Giveaway, and Circles

3 collaborations plus a giveaway that we totally fell in love with! Our The Brooke Hagel Collection featured stunning macaron boxes designed by Brooke herself. Brooke is an NYC-based fashion illustrator with a degree in Fashion Design from the Fashion Institute of Technology, and her boxes were the most beautiful Mother’s Day gifts for many amazing moms around the country.

Numerous assorted French macarons are placed in a breast-cancer-ribbon shape.

October is Breast Cancer Awareness Month and this is a cause that’s extremely close to our hearts. Our BCA campaign is our flagship campaign and we’ve been doing it for several years now—it has definitely become a part of our identity. We’re so proud to take part in it, and from year to year, we try to improve and increase its impact. We’re proud to say that our 2021 campaign wasn’t the exception: we successfully donated 10% of all our profits to the Vera Bradley Foundation for Breast Cancer!

We made our first giveaway as well, and we called it the Thankful Giveaway! We’re all aware of how challenging 2020 and 2021 were, and like many other small businesses, we were severely impacted by the pandemic.

In the end, we pushed through thanks to all of the amazing people who supported us and made room for Woops! in their lives. For this reason, we decided we wanted to make this holiday season extra special by giving away 100 thankful macaron boxes as a way to express how grateful we are for the support we received! We enjoyed every second of it, we got to know so many amazing stories from our clients, and the response we received was much better than we expected. Once again, thank you!

A smiling lady is holding a French macaron with both hands.
Last but not least, Circles. <3

We know that the holidays can be a beautiful season for many people, but they can also be extra tough for those going through a difficult time. For this reason, we decided we wanted to raise awareness about mental health by partnering up with Circles, an emotional support platform that ensures no one has to overcome life’s challenges alone. You can join Circles & get matched with a small group of people who are facing similar challenges, plus we’re giving away 2 months of FREE access to their platform as a special holiday gift… with lots of love from us to you. 

A smiling lady with a gray Woops! Apron is holding a box of 12 French macarons with assorted flavors.
We loved every bit of it

2020 made us appreciate all of these awesome festivities so much more, which is why we made the most of them this 2021. Thank you for being a part of this amazing and lovely journey, and we sincerely hope you stick around in 2022 because believe us, it will be so much more delicious, better, exciting, and beautiful! Can’t wait to surprise all of you with everything that’s coming. Hint: lots of French macarons! 😉

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