Frequently Asked Questions

About our products

Yes, you can earn points by buying both online or at any of our locations.

Category: General

No, macaron cakes only have macarons on the outside of the cake. If this is what you want, you may contact our customer service team and we can get you all the macarons you need for your cake!

Category: General

Absolutely. Luxury is defined as an experience and not a price point. Macarons are a luxurious experience because you savor each and every bite and you get to enjoy the various textures and flavors. Apart from these, our French macarons are made with the highest quality ingredients to give them that “authentic” factor that’s so important when crafting these delicious sweets.

Category: General

No, macarons are a fine pastry. Cookies, at least in North America, are defined as “a sweet biscuit having a fairly soft, chewy texture and typically containing pieces of chocolate or fruit.”

Yes, French macarons can be challenging to make, especially if you’re a beginner. The process requires precision, patience, and attention to detail—even experienced bakers may encounter difficulties! The consistency of the batter is crucial, and small deviations in the measurements or mixing technique can affect the final result. The macarons can crack, spread, or have hollow shells if not done correctly.

Unfortunately we do not currently have any vegan macaron flavors, but we’re working on it!

Yes, but they do contain egg whites. For a full list of the ingredients in each of our different macarons, you can check our ingredient list here

You can only redeem one reward per purchase, when making an online order.

Category: General

Yes! Macarons are like cars, there are budget cars and there are premium cars. As opposed to big-box or grocery store macarons, ours are made with world-class & hand-picked ingredients: ultra-fine French Valrhona and Callebaut chocolate, 100% pure Sicilian pistachio paste, authentic Italian Nutella, real vanilla beans, and more! Some of our immediate fans are those who have tried grocery store or big-box store macarons and then tried ours. Their eyes light up and they finally understand why authentic macarons are so popular, loved, and exhilarating.

Yes! But please take into account that our artisanal bakeshop in New York City uses wheat for other Woops! products, therefore the macarons are not made in a dedicated gluten-free facility.

Some macaron flavors may contain coconut, but the sweets that are made with shredded coconut are called macaroons, not macarons. You can check our Ingredient List for all of the ingredients in each different macaron flavor here.

Our delicious macarons and pastries are made with kosher ingredients, but we’re sorry to say that we’re no longer certified by the Orthodox Union (OU) since July 1st, 2018. Still, all our macarons are wheat-free!


It all depends on the amount of points you have available and on the items included in our list of redeemable products.

No, our rewards program points can’t be transferred to someone else.

You can make any changes to your order, as long as we have not shipped it yet! Please contact customer service to request your changes and we will work on that as quickly as possible.

Category: Website

We’re so sorry 🙁 but this is not possible. The smallest box we sell online consists of 9 macarons – you can browse through all of them here. But, if you’re lucky enough to have a Woops! location near you, you can also purchase them there!


We’re sorry but we don’t accept returns of our products. However, if for any reason you are unsatisfied with your purchase, please don’t hesitate to contact us! We would love to assist you in turning the situation around.

Unfortunately, our rewards cannot be returned or exchanged for points, cash, another product, or for e-gift cards.

Our rewards cannot be used in conjunction with any promotional discounts.

Category: General

Of course! We still haven’t met a man who doesn’t love them. These are perfect gifts for Father’s Day, birthdays, anniversaries, or any day you want to surprise someone special!

At the moment, most our delicious macarons do have dairy. Still, there’s one flavor available at the moment that’s 100% dairy-free: Strawberry! Unfortunately this is not available online but you can still get this yummy macaron at some of our Woops! stores – check our list of Woops! locations to see if a store near you has it in stock!

Yeap! All our French macarons contain almonds since their shells are made with almond flour (which makes them gluten-free!). Besides this, our Nutella macarons have hazelnuts, our Pistachio macarons contain pistachios, and our Peanut Butter & Jelly macarons have peanuts. Our Birthday Cake and Raspberry macarons also contain coconut oil.


We often change our flavors and sometimes we update the ingredients on our existing macaron flavors. For the most accurate, up to date information on macaron ingredients, please check our ingredient list for each flavor.

Yes, most of our locations do deliver! You can order through our website and choose your closest store at the checkout for them to deliver it t-o-d-a-y if needed.

If you prefer to place your order through the phone, you can find a list of our locations with their phone numbers right here. Please get in contact with them to coordinate your delivery.

Categories: General, Products

Our French macarons are delicately crafted with love at our New York bakery located in Brooklyn, NY.

Our master pastry chef created our 15-plus flavors from an Old World recipe that leaves us plenty of room to innovate & every single macaron is handmade using the finest ingredients only.

Category: General

To make high-quality French macarons:
1. Mix almond flour and powdered sugar.
2. Whisk egg whites with sugar until stiff peaks form.
3. Fold in the almond flour mixture.
4. Pipe small circles onto parchment paper and let rest.
5. Bake at 300°F (150°C) for 12-15 minutes.
6. Let cool, fill with the desired filling, and refrigerate.
Tips: Use room temperature, aged egg whites, measure ingredients accurately, be gentle when folding, let macarons rest before baking, and fill with desired filling before refrigerating.

Keep in mind that French macarons are very delicate and hard to make consistently. We believe that our best customers are those who have tried to make macarons!

We think adding a personal touch to your gift will always be an awesome idea. On each of our products’ page there is a “Free Standard Gift Note” section where you can add a little note to your recipient, said note will be printed in our standard Woops! cardstock design.

If you would like to send a message in one of our premium Woops! Greeting Cards, please select the checkbox that says “Add premium greeting card” and we’ll make sure that your note gets printed on the beautiful greeting card of your choice (please note that our premium greeting cards are an additional $3.50).

To check your gift card balance, please go to this link here and fill in the required info. Please have handy the card number, BID, and CVV since you’ll be needing them.

The best way to earn points is by shopping sweets! Delicious, right? Keep in mind that with every dollar spent at our online or local stores, you get 1 point ($1=1 point).

Here’s how you may get more points:

Fill out your personal information

Get double points for your birthday

Move tiers = more points

Order online = 5 extra points

We’ll always love to be a part of your celebration! First of all, please send us a message at events@bywoops.com or fill in the form on our website here. You can also give us a ring at 718-576-6722 ext. 9, our Events Coordinators will be delighted to assist you.

If you would like your purchase to be shipped, please place your macaron order online or give us a call at 718-576-6722. If an ‘error’ appears, please make sure you have selected all the requested options: box style, box size, pyramid size, flavors, etc.

If you would like to pick up your order from your local Woops! or have it (same-day) delivered by your closest location, you may find this option by shopping locally from one of our stores.

For special orders or events, visit our events section or give us a call at 718-576-6722 ext. 9. We’ll be delighted to serve you!

All Macaron Geniuses and Macaron Masters will receive 2X points in all their purchases for the next 15 days after your birthday—just remember that your birthday information has to be associated with your The Mac-nificent Club account. These points can be used for any rewards available for your current status. 

Please note: birthday double points and surprise gifts are only available to Macaron Masters belonging to Tier 3 of our rewards program and they can only redeem one birthday gift per year. A no-minimum purchase is required online or in-store in order to redeem the gift and it must be claimed 7 days after receiving the birthday email.

It’s a piece of macaron!

  1. Log in to your rewards account at https://bywoops.com/woops-rewards/ and check out how many points you have available. You’ll also be able to find the number of points needed for each reward on our website. 
  2. If you’re shopping online and already logged in, your rewards will appear at checkout so you can easily add them to your cart.
  3. Prefer shopping in-store? Share your information with one of our associates and they’ll help you redeem your rewards on the spot (if you wish).

With Woops! you can build your own macaron boxes, pyramids, and favor boxes and customize them according to your wants and needs. You may choose the size of your box, your flavors, and your sleeves. You may also include a greeting card.

Category: Website

If you want to redeem your $5 off coupon in your next online order you have to get subscribed to our (mac-nificent) newsletter!

Once you have filled out the form below, you should receive an email soon with your welcome coupon

Category: Products

If you order one of our spectacular pyramids online, all of the yummy French macarons will be delivered in protective trays. You’ll also receive all the tiers needed to assemble your gorgeous macarons display (yes, we’re talking about the pyramids here) and don’t worry! These are included in the final price shown in our page. Here’s a how-to video so you can avoid any accident or mistake, and we promise it’s easy so relax 😉

If you get your pyramid from one of our Woops! locations via pick up or same-day delivery we can assemble it for you! But usually for an extra cost.

  1. ​​Visit our website at https://spoonity.doxi.la/bywoops/register
  2. Follow the on-screen prompts to create your account.
  3. Once you’ve verified your account, you’ll start earning points with every purchase.

It’s that simple! Start earning rewards and enjoying exclusive benefits today!

We work hand-in-hand with FedEx and UPS to be extra sure that each one of our customers will get their delicious French macarons in the freshest state. This shipping carrier is able to process and ship our clients’ orders anywhere in the U.S. within 1 to 2 business days (awesome, we know). Please note that we don’t offer delivery on weekends.

Also, all orders placed after 1 pm EST will be processed on the following day, and the orders received after 1 pm on Wednesdays & over the weekend will be processed the following Monday. This is because we don’t ship or deliver over the weekend (or public holidays), and we want to make sure your package is not sitting in a courier facility for an extra two days!

And check this out: if you want your French macarons to be delivered on a specific date in the future, you’ll be able to mark the exact shipping date of your preference in the calendar at the checkout! Yup, lovely surprise for the future.

For special events and catering we ask for a minimum of 2 weeks notice. If you have a tighter deadline, feel free to reach out to us and we’ll do anything & everything we can to make it work for both parties!

Visit our events page or give us a call at 718-576-6722 ext. 9, we’d love to help you!

You’ll have tier immunity for 6 months.

If you want the beeest results, refrigerate your macarons and eat them within 5-7 days of delivery. You might also freeze them upon arrival for up to 3 weeks! And check this out… leave them outside of the freezer for approximately 30 minutes, and if you had them in the fridge then just leave them outside for 10 minutes. They’ll have a just-baked taste!

Earned points expire after 12 months.

Category: Products

The small-sized pyramid has 40 macarons that fit in 4 layers; the medium pyramid has 75 delicious macarons fitted in 6 layers; and the large pyramid has 200 macarons fitted in 10 layers! Awesome, we know.

Here is the layer guide in case you’d like each tier to be filled with specific colors or flavors:

1st layer: 4 macarons

2nd layer: 8 macarons

3rd layer: 13 macarons

4th layer: 15 macarons

5th layer: 16 macarons

6th layer: 19 macarons

7th layer: 26 macarons

8th layer: 30 macarons

9th layer: 32 macarons

10th layer: 37 macarons


Please note that this is an estimate – all of our macarons are hand made, and sometimes they’re a little bigger than usual. This can mean not all of them will fit on the pyramid, but we hope you still enjoy them!

If you ordered your macarons online you can store them in the package they came in since it’s made of plastic.

If, on the other side, you bought your goodies in one of our locations, store them in the fridge or refrigerator with some plastic wrap so they’re safe in there.

For best results, our macarons should be refrigerated and consumed within 5-7 days of delivery, or they can be frozen upon arrival for up to 3 weeks (!).

Absolutely! Email one of our associates at help@bywoops.com with your receipt or order number (if you purchased online) and they’ll help you claim those well-deserved points.

Category: General

It’s macarons! Macaroons are dense and chewy cookies made from shredded coconut, sugar, and egg whites. Macaroons are also delicious, but they’re very different to our delicate, melt-in-your-mouth French confection made from almond flour, egg whites, and sugar.

Easy fix! Just head to your profile, click on “Personal Information,” and update your birthday there.

Our French macarons’ shells are made with almond flour and their fillings and ganaches may have dairy and other nuts. And beware because our products could also come into contact with common allergens such as wheat, peanuts, soy, tree nuts, milk, and eggs.

If there’s an allergen you need to avoid, check our ingredient list for the ingredients for each macaron flavor.

Category: Website

We do nationwide shipping to any (yes, any) address in the US territory, except Hawaii and Alaska. And also we’re so sorry if you have a P.O. box, since we aren’t able to deliver to those as well. We offer next-day shipping and 2-day shipping, but please note we do not ship or deliver on weekends.

But you might just be lucky and have one of our Woops! locations near you, if so then you can check if they offer same-day delivery on our website or you can also place an order online and select at your checkout the “Local Pickup” option to go pick’em up. All of our stores offer delivery 7 days a week.

Check here to see where your nearest Woops is!

We receive cash, accept all major credit cards (Visa®, MasterCard®, Discover®, and American Express®), and Woops! gift cards in all of our Woops! locations. Apple Pay is coming soon!

For online orders we accept all major credit cards (Visa®, MasterCard®, Discover®, & American Express®), Woops! gift cards, and Apple Pay as well (yay us!).

And if you’re purchasing an order with an international credit card, please use the shipping address in the U.S. as the billing address so your order can go through (and without any inconvenience)! If you have any issues, please don’t hesitate to reach out to us, we’re always happy to help you.

Category: General

Macarons shouldn’t have air bubbles in their shells or excessive coloring. They shouldn’t be either too big or too small and the almond flour for the shells should be finely grounded. Macarons shouldn’t be too sweet or have too little filling, and most importantly, all ingredients should be high-quality and fresh.

If you already have existing points, don’t worry! You can transfer your old points to your new account. Here’s how:

  1. Visit our website at https://spoonity.doxi.la/bywoops/login
  2. Log in to your new rewards account.
  3. When you log in, you’ll see a popup offering you the option to transfer your old points. Simply enter the phone number you use to check in at your favorite Woops! location to initiate the transfer of your balance to your new account.

Your old points will be seamlessly transferred to your new account, and you can continue enjoying the benefits of our rewards program!

We take extra precautions to ensure that your purchase arrives in pristine conditions. In order to achieve this, we ship our macarons in protective clamshells that are chilled in special packagings. However, if your box or macarons arrive damaged or broken, please let us know!

Category: General

Macarons are French pastries made with two deliciously crusty almond flour meringue shells that enclose a stunningly yummy filling or ganache.

Category: General

Ganache is a creamy mixture of chocolate and heavy cream used in desserts. It can be used for luscious fillings that are fit for the heavens. Woops! uses ganache as macaron filling for some of our flavors because it’s premium and has a richer, smoother, and denser texture compared to buttercream. 

Category: General

Macarons have a rich history dating back to the 8th century A.D. when they were first produced in Venetian monasteries. This sweet delicacy gained popularity during the Renaissance when French queen Catherine de Medici brought Italian pastry chefs with her to France in 1533. However, it wasn’t until the French Revolution that French macarons really began to make a name for themselves. In 1792, two Carmelite nuns who were seeking asylum in Nancy baked and sold macarons to pay for their housing. These nuns became known as the “Macaron Sisters”. During these early days, macarons were enjoyed without any special flavors or fillings.

Category: General

There are several pastry houses out of Paris that are known for their macarons. Still, Woops! is one of the largest franchise & gifting companies in North America that’s mainly based on macarons sold under a single brand at retail… and we’re just getting started.

You may cancel your order if it has not been shipped from our bakery. If you wish to annul your purchase, please call customer service as quick as possible to request cancellation.

No exceptions! You’ll earn points on every purchase you make. Remember it’s 1 point per $1 spent in both online and in-store orders.

We offer customized sleeves for our gift boxes and favor boxes! Believe us, they’ll add a stunning touch to any event and celebration.

Custom Gift Boxes
Dress up your French macaron gift boxes with customized sleeves and delight your guests!

Custom Macaron Favor Boxes
The littlest things can make the biggest impact! Our macaron favor boxes are perfect for table settings, goody bags, or dessert displays. Customize each favor box with an image or gift tag.

For special requests or events, visit our events page or give us a call at 718-576-6722 ext. 9. We’ll be happy to help you!

Category: Products

We offer more than 15 French macaron flavors! You can explore all your options and get delighted with our flavor guide here. Get some extra inspiration through their stunning colors & let us help you choose the best flavors for your different occasions, though we’re true believers that they’re perfect anytime & anyplace.

Though we’d love to offer all our Woopsters all of our exquisite flavors, they may vary depending on the location and their inventory. If you’re interested in trying some of our new tastes, please take into account that the stores get them gradually. Your best option is to contact the Woops! location nearest to you to make sure they have the flavors that you’re interested in having, and if that’s not the case then we highly encourage you to try others ’cause we’re sure you’ll love them all.

Category: General

You can gift macarons on every occasion on the list! We have a collection named “Everyday Occasions” full of extraordinary and beautiful macaron boxes that were specially created to sweeten up all kinds of moments.

Category: Products

Our Woops! locations also offer an assortment of yummy international pastries such as Belgian waffles, stroopwafels, brownies, alfajores, pastis de nata, cremebello, and more!

Alongside our delicious & colorful collection of sweets, our bakeshops also offer coffee, tea, sandwiches, bagels, croissants, and other goodies that are perfect for catering a business meeting, lunch, and so much more! Our gifting & events experts will always lend a helping hand if you need it 😉

Every time you shop at our online or physical stores, you will get 1 point for every $1 spent. We have specific products that have their price in points and you will be able to redeem any of them—as long as you have the amount of points that they cost, of course!

We use Valrhona and Callebaut, two high-quality chocolate brands. Valrhona is French and offers complex flavors and Callebaut is Belgian and known for consistent quality. Both are popular among professionals for fine chocolate desserts and pastry confections.

The Mac-nificent Club is our way of adding sweetness to your shopping experience. With every purchase made online or in-store, you earn points that can be redeemed for exclusive, exciting, and delicious rewards.

Category: General

Trying multiple macarons and getting surprised by the bursts of flavors! We have over 15 delicious flavors that will give your taste buds the most mouth-watering experience. Still, nothing beats gifting or getting a premium gift box for yourself! Sweetening up someone’s day and seeing their eyes light up upon receiving one of our beautiful boxes is something worthy of the books.

Woops! gift cards (both physical & digital) can be used in-store in all of our Woops! locations and also online at bywoops.com. Our website is currently undergoing some changes and this means it is currently not compatible with redeeming gift cards directly, but don’t worry!

Get in contact with us today and we can help you redeem the card. And always remember: you can order online the best French macarons and get them shipped anywhere inside the U.S. territory.

Category: General

We currently have over 30 boutique kiosks and bakeshops across the country! And we must say that we’re always so proud to be a part of such diverse and unique communities that share our love for gift giving and for delicious, unique sweets.

To find the Woops! macarons store nearest you please visit our locations page and you can also find us at pop-up events throughout the year and during festive seasons at your local holiday markets!

You can find a chart with all of the nutritional information here, but overall our macarons usually have (only!) between 95-150 calories each depending on the flavor.

Category: About Us

Our company’s name is Woops!, with an exclamation mark at the end.

After selling over 100,000 macs in 9 weeks at our first pop-up shop in Bryant Park, we knew we had to keep on making people happy through our sweets… and Woops! we had a business!

We ship nationwide within the U.S., however, we don’t deliver to P.O. Boxes. Unfortunately, we don’t deliver to Hawaii or Alaska either.

And we’re so, so sorry but at the moment we don’t accept international orders 🙁 However, if you live in the U.S. wait no more and place your macaron order online right now.

Category: General

Because they’re so beautiful, aesthetic, and Instagram-worthy. Who doesn’t love to add gorgeous, luxurious, and colorful sweets to their photos? We love seeing the beautiful photos from all of our creative customers – tag us (@bywoops) in your next post! 

Category: General

Because they’re dainty, hard to make, beautiful, and full of premium ingredients. They also have various textures and are absolute flavor bombs!

Since macarons are perishable and have a limited lifespan, we must dispatch them via one or two-day shipping service in order to provide you with the freshest French macarons when they hit your door.

Category: Website

This happens because we offer several options for most of our products, therefore you must select the size in order for the price to be shown at the bottom.

You will earn points depending on the amount of dollars spent on products per purchase. If you redeem a reward and this doesn’t require you to spend any extra amount in dollars, then you won’t earn points on that transaction.

Yes, The Mac-nificent Club will be recognized in all our Woops! locations.

Are you sure you want to remove

from your cart?

Remove Cancel