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What is a macaron?
How does Woops! create our macarons?
Why are macarons hot?
Are macarons gluten free?
What other products does Woops! create?
Can you personalize my macarons?
What about allergies?
How long will my macarons stay fresh?
How can I place my order?
When should I place my order?
Can I cancel my order?
Where does Woops! ship?
How does shipping work?
What if my macarons arrive broken?
How can I order macarons for special event?
How far in advance will I need to place a special order?
Where are you located?

What is a macaron?

Macarons are wildly popular French cookies that have finally arrived in the United States. With origins in 18th century France and Italy, macarons are known for their luxurious colors and array of flavors. While macarons are small enough to fit into the palm of your hand, creating the bite-sized sweets take a huge degree of skill.

A good macaron takes 72 hours to get from the oven to your plate. While macarons are rightly lauded for their beauty, their shells’ beautiful texture and savory meringue flavor are the result of only four natural ingredients: almond flour, air, sugar and eggs. Because the trick to a good macaron is simplicity, a skilled baker can create an endless variety of flavors by only adding a few ingredients, such as fruit jams or chocolate ganache. Once the baking and filling by hand is done, the macarons need to be frozen immediately and can remain frozen for up to six months.
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How do we create our macarons?

Woops! takes the craft of our macarons seriously. On behalf of our macaron franchises, we made the significant investment to open an artisanal bakery in the heart of New York City. We hired a Belgian-born master pastry chef to create our 20-plus flavors of macarons from an Old World recipe that leaves us plenty of room to innovate. Every macaron is made by hand, using only the finest ingredients. Woops! macarons are both gluten-free and kosher, and they are meant to support our customers’ desire to treat themselves to something decadent without disrupting their healthy lifestyles.

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Why are macarons hot?

The classic French dessert, though popular in Europe for centuries, is now the “in” treat in the U.S. Served at parties, weddings and office gatherings and gifted for birthdays and other events, the macaron was dubbed “the cupcake killer” by The Atlantic. At approximately 100 calories, the gluten-free treat is visually appealing and healthier than many other desserts. Whole Foods has seen a 40% increase in macaron sales, and Google searches for the hard-to-find dessert have skyrocketed.

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Are macarons gluten free?

Yes! Though our artisanal bakeshop in New York City does utilize nuts such as almonds for other products, so the macarons are not made in a dedicated gluten-free facility.

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What other products does Woops! create?

Woops! operates an artisanal bakery in New York City that hand-produces classic French macarons in over 20 flavors. These macarons and our other 30 international desserts are ready-to-bake and shipped to our franchisees. Our head pastry chef is a Belgian-born master who employs authentic European recipes he learned during his tenure in some of Europe’s finest establishments, as well as recipes he discovered during many travels around the world.

The Woops! product offering isn’t limited to cookies and sweets. We also feature fresh sandwiches that are simple in concept but huge in flavor — perfect for customers on the go. We have branded coffee and trained baristas who are skilled in creating popular European caffeinated beverages such as macchiatos and cappuccinos.

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Can you personalize my macarons?

Yes! We would be happy to customize or personalize your macaron in order to meet your needs and tailor to any event. We offer macaron printing, customized shell colors and mix and match options. You can find more information on our events page. Reach out to events@bywoops.com with your specific request.

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What about allergies?

Our macarons are made with almond flour and the fillings may contain dairy and other nuts. Our products also may come into contact with common allergens, including wheat, peanuts, soy, tree nuts, milk and eggs.

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How long will my macarons stay fresh?

For best results, our macarons should be refrigerated and consumed within 5-7 days of delivery, or they can be frozen upon arrival for up to 3 weeks. Macarons are best served at room temperature. Please allow approximately 10 minutes to reach room temperature if coming from the refrigerator or 30 minutes if coming from the freezer.

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How can I place my order?

Standard orders can be placed online. For special orders or events, visit our events page or give us a call at 718-576-6722 and we’ll be happy to serve you!

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When should I place my order?

Orders placed before 2pm EST Monday-Wednesday are processed the same day. Orders placed after 2pm EST will be processed the following day. Orders received after Wednesday 2pm and over the weekend are processed the following Monday.

Please note, we do not offer Sunday delivery. For an order to arrive by Saturday, orders must be placed by Wednesday at 2pm EST.

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Can I cancel my order?

You can cancel your order only if it has not yet shipped from our bakery. Please call customer service as quickly as possible following your order to request cancellation.

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Where does Woops! ship?

We ship nationwide in the us.

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How does shipping work?

To ensure the freshest macarons possible, we use USPS Priority Mail which takes anywhere from 1-3 business days to process & ship. Please note, we do not offer Sunday delivery. For an order to arrive by Saturday, orders must be placed by Wednesday at 2pm EST.

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What if my macarons arrive broken?

Some light breakage may occur during shipment due to the fragile nature of macarons. However, we take special precaution to ensure they’ll arrive in optimal condition. To achieve this, our macarons are placed in a protective clamshell and shipped chilled in special packaging. However, once they are out of our hands, we cannot be responsible for how they are handled by the shipper.

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How can I order macarons for special event?

Shoot us a message through our events page and we will go from there.

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How far in advance will I need to place a special order?

For special events and catering, we will need 2 weeks notice.

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Where are you located?

Visit the locations page for our bakeshop and boutique kiosks. You can also find us every year at the Holiday Shops at Bryant Park in New York City.

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