FAQ's
Frequently Asked Questions
Frequently Asked Questions
Absolutely. Luxury is defined as an experience and not a price point. Macarons are a luxurious experience because you savor each and every bite and you get to enjoy the various textures and flavors. Apart from these, our French macarons are made with the highest quality ingredients to give them that “authentic” factor that’s so important when crafting these delicious sweets.
No, macarons are a fine pastry. Cookies, at least in North America, are defined as “a sweet biscuit having a fairly soft, chewy texture and typically containing pieces of chocolate or fruit.”
Yes! Macarons are like cars, there are budget cars and there are premium cars. As opposed to big-box or grocery store macarons, ours are made with world-class & hand-picked ingredients: ultra-fine French Valrhona and Callebaut chocolate, 100% pure Sicilian pistachio paste, authentic Italian Nutella, real vanilla beans, and more! Some of our immediate fans are those who have tried grocery store or big-box store macarons and then tried ours. Their eyes light up and they finally understand why authentic macarons are so popular, loved, and exhilarating.
Of course! We still haven’t met a man who doesn’t love them. These are perfect gifts for Father’s Day, birthdays, anniversaries, or any day you want to surprise someone special!
Our French macarons are delicately crafted with love at our New York bakery located in Brooklyn, NY.
Our master pastry chef created our 15-plus flavors from an Old World recipe that leaves us plenty of room to innovate & every single macaron is handmade using the finest ingredients only.
To make high-quality French macarons:
1. Mix almond flour and powdered sugar.
2. Whisk egg whites with sugar until stiff peaks form.
3. Fold in the almond flour mixture.
4. Pipe small circles onto parchment paper and let rest.
5. Bake at 300°F (150°C) for 12-15 minutes.
6. Let cool, fill with the desired filling, and refrigerate.
Tips: Use room temperature, aged egg whites, measure ingredients accurately, be gentle when folding, let macarons rest before baking, and fill with desired filling before refrigerating.
Keep in mind that French macarons are very delicate and hard to make consistently. We believe that our best customers are those who have tried to make macarons!
It’s macarons! Macaroons are dense and chewy cookies made from shredded coconut, sugar, and egg whites. Macaroons are also delicious, but they’re very different to our delicate, melt-in-your-mouth French confection made from almond flour, egg whites, and sugar.
Macarons shouldn’t have air bubbles in their shells or excessive coloring. They shouldn’t be either too big or too small and the almond flour for the shells should be finely grounded. Macarons shouldn’t be too sweet or have too little filling, and most importantly, all ingredients should be high-quality and fresh.
Macarons are French pastries made with two deliciously crusty almond flour meringue shells that enclose a stunningly yummy filling or ganache.
Ganache is a creamy mixture of chocolate and heavy cream used in desserts. It can be used for luscious fillings that are fit for the heavens. Woops! uses ganache as macaron filling for some of our flavors because it’s premium and has a richer, smoother, and denser texture compared to buttercream.
Macarons have a rich history dating back to the 8th century A.D. when they were first produced in Venetian monasteries. This sweet delicacy gained popularity during the Renaissance when French queen Catherine de Medici brought Italian pastry chefs with her to France in 1533. However, it wasn’t until the French Revolution that French macarons really began to make a name for themselves. In 1792, two Carmelite nuns who were seeking asylum in Nancy baked and sold macarons to pay for their housing. These nuns became known as the “Macaron Sisters”. During these early days, macarons were enjoyed without any special flavors or fillings.
There are several pastry houses out of Paris that are known for their macarons. Still, Woops! is one of the largest franchise & gifting companies in North America that’s mainly based on macarons sold under a single brand at retail… and we’re just getting started.
You can gift macarons on every occasion on the list! We have a collection named “Everyday Occasions” full of extraordinary and beautiful macaron boxes that were specially created to sweeten up all kinds of moments.
Trying multiple macarons and getting surprised by the bursts of flavors! We have over 15 delicious flavors that will give your taste buds the most mouth-watering experience. Still, nothing beats gifting or getting a premium gift box for yourself! Sweetening up someone’s day and seeing their eyes light up upon receiving one of our beautiful boxes is something worthy of the books.
We currently have over 30 boutique kiosks and bakeshops across the country! And we must say that we’re always so proud to be a part of such diverse and unique communities that share our love for gift giving and for delicious, unique sweets.
To find the Woops! macarons store nearest you please visit our locations page and you can also find us at pop-up events throughout the year and during festive seasons at your local holiday markets!
Because they’re dainty, hard to make, beautiful, and full of premium ingredients. They also have various textures and are absolute flavor bombs!
