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5 Dos & Don’ts of Corporate Gifting

A simple guide to make the most of your corporate gifts!

Why Give Corporate Gifts?

Because they:

  • Increase customer & employee retention
  • Show appreciation & care
  • Build meaningful relationships
  • Increase your brand awareness
  • Act as a constant brand reminder
  • Promote loyalty

If you want to know more about the significance of corporate gifting, check out our 5 Reasons Why Corporate Gifting is Important blog.

A female hand is holding a favor box of 2 French macarons on top of a box full of French macaron favor boxes. Lying around are some French macaron favor boxes of 2 and gold ribbons.

1. Do Find Out About the Company’s Gifting Policies

Much more if you want to gift an existing or potential client (have you read our Client Onboarding blog? Check it out now!).

Just to put an example, banks and multinational companies usually have very strict rules when it comes to corporate gifting:

  • The gift can’t exceed a specific amount and has to be branded with a company logo.
OR
  • Government departments or agency employees are often prohibited from accepting gifts at all.

The best thing you can do is ask your client upfront if there is a no gifting policy or what are their company’s gifting policies. They’ll probably suggest some options and you’ll be able to show your appreciation the best way possible.

A tray full of assorted French macarons has a Woops! box above and a customized sleeve, a greeting card, and a gold ribbon to its right.

2. Don’t Forget to Personalize

Personalized corporate gifts instantly say “I really thought this through”, “you’re essential to this company”, “having you adds to this business’s success”, and so much more.

A hand-written, personal card (super important!) or a customized sleeve shows your recipients how important they are to you.

This is where logoed items come in handy. What looks more beautiful and professional than a custom-designed card with a nice graphic on the front or a beautifully designed box (of French macarons 😉) to make your good feelings known?

If you want to know more about why customized corporate gifts matter a lot, read our Nothing Says ‘Thoughtful’ Like Personalization blog.

A box full of assorted French macarons has a box of French macarons with a Thank You sleeve to its left.
3. Do Give Gifts of Appreciation

There are many rules when it comes to corporate gifting, but what’s agreed on is that —whether you’re giving internal or external gifts—they must come from a sincere & honest place.

Some of the most popular and cherished corporate gifts are those that show your appreciation. Celebrate those tiny milestones and let your clients and employees know how important and amazing they are through gratitude gifts.

Milestone achievements, promotions, anniversaries, birthdays, the birth of a child, a special religious holiday, or a “just because” gift is always well received and highly appreciated.

Tip: they don’t have to be given at a specific time, everyone loves to be surprised!

A box full of assorted French macarons is surrounded by French macaron boxes with dark blue, customized sleeves.
4. Don’t (Ever!) Overlook the Presentation

Whether customized or not, the presentation of your corporate gift is extremely important. Be sure to present everything in the best way possible: nicely wrapped with a bow or ribbon, try to include a card, make it look organized, neat, and professional… no, a bottle of wine in a wrinkled bag isn’t going to make it.

Looking to give spectacular corporate gifts that will make you stay top of mind? Our stunning French macaron boxes are full of premium, luxurious, and delicious sweets… yes, they’re true crowd-pleasers.

What’s best is that you can leave all the hard work in our hands and go back to what you do best.

Several opened boxes filled with assorted French macarons are surrounded by French macaron boxes of different colors.
5. Do Keep It Exciting!

Branded mugs and pens, bottles of wine, and boxes of cookies and chocolates are what everyone’s used to receiving. Keep in mind that gifts that are exciting, premium, thoughtful, and really gorgeous are remembered!

Your corporate gifts should be a representation of your company. Putting thought into them and going the extra mile is an awesome way to increase revenue and loyalty, make your employees and customers feel happy and cared for, and so much more.

This means that maintaining a good image through your gifts is extremely important since you want them to show your appreciation for you. The same old gift will be shoved on a shelf or given to someone else, the right gift will make you be the talk of the office.

Assorted French macarons are surrounding a stack of Woops! boxes with a ribbon holding them together.

If you want to give truly stunning gifts and enjoy their multiple benefits, get in touch with us! We’ll help you determine what product answers best to your wishes & budget.

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