Consumers nowadays are shrewd and—believe it or not—they ignore over 30% of the emails they receive daily. This only means that today’s competition is, to put it mildly, rough and tough. Have you already put some thought into what are you doing differently from others to get your consumers’ attention?

Let’s leave all online marketing strategies to the side and instead talk about an omnichannel that builds and strengthens close relationships with your customers and customers-to-be.

You might have guessed already what we’re going to say now (our title gives us away) but yeah, corporate gifts are an awesome alternative to have more return on investment (ROI) and to keep your clients coming back and back again.

Corporate gifts! Who doesn’t love them?

Everyone does, but only if you give the right ones… and no, branded mugs and pens won’t work. A study conducted by the Promotional Products Association International (PPAI) concluded that “80% of consumers enjoy receiving promotional products and 71% welcome receiving branded merchandise more frequently”.

This means that investing and putting thought into your corporate gifts is extremely important when it comes to achieving good results from them. Amazing corporate gifts require strategy, good execution, and careful planning and we’re sure you don’t want to spend your money on something that will end up stashed in a drawer without getting good results for you.

We’ve made a compilation of the most common mistakes companies make when sending gifts, avoid them by reading our 5 Do’s & Don’ts of Corporate Gifting blog and thrive.

Gifting strategies are always a yes

Corporate gifts are wondrous and tangible tokens of appreciation that will make your employees and customers feel closer to you and to your company. These gifts also carry a feeling of delight and surprise once they arrive at your recipient’s hands.

You can get all the good benefits of corporate gifting with our gorgeous, premium, and stunning French macaron gift boxes! Let us help you bring all these amazing qualities to everyone’s doorsteps or to your office.

We’ll always be there with you throughout the whole gifting process and it’s always easy, simple, and enjoyable (we’re great to work with 😉).

1. We’ll help you determine what product answers your wishes & budget.
2. If you want customized gifts, we’ll work with you to create the perfect sleeve & greeting card designs!
3. Lots of recipients? No worries. We have a simple process where you can enter all of them into our system so your gifts can be shipped with no mistakes.
4. Yes, we’ll handle ALL the logistics: customization, packaging, delivery dates, shipping, and all else.

A study conducted by Postal.Io found that “94% of top executives believe gifts facilitate a deeper personal connection and are important for business success” and that “personalized can help compliment your digital prospecting at the top of the funnel as 88% of marketers who used personalization saw a measurable lift in business results”.

Keep in mind that you’re gifting people

If there’s one thing we’ve learned in our 9 years in business, is that corporate gifts are meant for people who love experiences and who want to feel important and valued by you and your company. People love getting unexpected surprises and you must take advantage of this.

A survey made by GlobeNewsWire found that 68% of the people who have received memorable corporate gifts said it strengthened their relationship with the business that sent it.

You might spend thousands of dollars on marketing, but a little gift—the right one—can give you the leads & repeat business you’re looking for. Still, most businesses gift only on the holidays and miss the excellent opportunities that the other 11 months offer.

How you can stun everyone throughout the year?

• Create a spectacular gifting plan that covers your employees’ & clients’ birthdays.
• Feeling appreciative? Surprise them with an awesome French macaron gift box to motivate them further.
• If you have VIP customers, let them know how important they are with gorgeous gifts.
• Who doesn’t love to be recognized (and gifted) for their achievements?
• Just because! Yes, you read right. Gifts are more powerful when they’re unexpected.

Corporate gifts are door openers to new and stronger relationships

Corporate gifts offer right-time and right-place messaging that can help your business accelerate its sales funnels and increase acquisitions. When you’re constantly conducting repeatable and scalable gifting campaigns, you’ll open up the possibilities of achieving a top-of-mind status between your customers and employees.

This only means that conducting really good and thoughtful corporate gifting strategies will open many doors for your company and will keep your clients coming back, you’ll get more referrals, and create an amazing reputation that will help you retain your employees and clients plus attract the best talent out there.