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Woops!

About Us

Get to know our story & what inspires us to keep on making the best French macarons outside of Paris!

About Us
Woops! Booth at Bryant Park filled with colorful macarons and a smiling woman behind the counter

OUR STORY

In 2012, at the heart of New York City, four friends rented a macaron pop-up shop at the Winter Village in Bryant Park. In those 9 weeks, we couldn’t keep up with the lines out the door! And before we knew it… Woops! we had a business.

Ever since then we’ve witnessed the power that a box of French macarons can have in making anyone feel joyful and cared for, and how our sweets could help spread love and light up someone’s day. All these beautiful reactions are what matter most to us, and the opportunity to make people feel happy and valued is what makes us thrive & keep going.

Macarons and Pastries from New York City | Woops!

OUR STORY

In 2012, at the heart of New York City, four friends rented a macaron pop-up shop at the Winter Village in Bryant Park. In those 9 weeks, we couldn’t keep up with the lines out the door! And before we knew it… Woops! we had a business.

Ever since then we’ve witnessed the power that a box of French macarons can have in making anyone feel joyful and cared for, and how our sweets could help spread love and light up someone’s day. All these beautiful reactions are what matter most to us, and the opportunity to make people feel happy and valued is what makes us thrive & keep going.

OUR PRODUCTS

High quality is our top priority. Everything we deliver, from our treats to our packaging, will always be top-notch. All the ingredients we use for our macarons are premium, handpicked, and world-class: from the finest French Valrhona chocolate for our ganaches, to our pure pistachio paste & authentic Italian Nutella, always expect the best.

Our macarons are also:
– Naturally Gluten-Free
– Lower in calories
– NON-GMO
– Larger-than-average size

Several opened boxes filled with assorted French macarons are surrounded by French macaron boxes of different colors.

OUR PRODUCTS

High quality is our top priority. Everything we deliver, from our treats to our packaging, will always be top-notch. All the ingredients we use for our macarons are premium, handpicked, and world-class: from the finest French Valrhona chocolate for our ganaches, to our pure pistachio paste & authentic Italian Nutella, always expect the best.

Our macarons are also:
– Naturally Gluten-Free
– Lower in calories
– NON-GMO
– Larger-than-average size

OUR UNMISTAKABLY DELICIOUS PROMISE

Our #1 priority is your happiness and satisfaction. We stand by our product 100%, but if for any reason something wasn’t quite right, we’ll be here to solve it. Reach out to us to give us your feedback, let us know what we could have done better, and just know that we are always here for you.

OUR UNMISTAKABLY DELICIOUS PROMISE

Our #1 priority is your happiness and satisfaction. We stand by our product 100%, but if for any reason something wasn’t quite right, we’ll be here to solve it. Reach out to us to give us your feedback, let us know what we could have done better, and just know that we are always here for you.

Open box of filled with assorted Woops! macarons and different everyday occasion sleeves surrounding them

EXPLORE OUR COLLECTIONS

We offer gifts to celebrate even the smallest milestones!

SHOP NOW

A smiling man and a woman wearing Woops! aprons are surrounded by macarons, macaron boxes, a display case with macarons, and cookies.

VISIT A STORE

Check all the cities where we have bakeshops or boutique kiosks!

FIND YOURS

A light pink background features several customized Woops! Boxes. Two of them are opened and filled with French macarons with assorted flavors.

CORPORATE GIFTING

We offer different services and the best thing is we do everything for you!

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