Woops! is a vibrant and innovative company that believes desserts are special. Founded in 2012 with the mission of spreading the joy of French macarons across the United States, Woops! is on pace to become the largest retail provider of macarons by the beginning of 2017. Found in malls with our luxury macaron kiosks, or in the heart of bustling communities with our in-line bakeshops, which offer over 30 international treats and artisanal coffee.