At Woops! Macarons, Breast Cancer Awareness (BCA) Month is more than just a campaign, it’s a cause that’s deeply personal to our entire company. And we are not unique: statistically, 1 in 8 women will develop breast cancer within their lifetime. The United States has one of the highest rates of breast cancer in the world. Almost everyone knows someone near to them who has been impacted by this disease.
That’s why our annual Breast Cancer Awareness campaign has become a true cornerstone of who we are as a brand. For several years, it has been our flagship initiative, and each October we strive to grow its reach, amplify awareness, and make an even greater impact in the fight against breast cancer.
Why do we support BCA?
At Woops!, we strongly believe that companies such as ours have a responsibility to use the power of our brand, our nationwide platform, and our exposure to do good and help others. With personal experiences connected to this disease, we are even more determined to make a positive impact on the women around us.
The mother of one of our co-founders bravely battled and overcame breast cancer, and many of our franchise owners, along with their loved ones, have also been directly impacted by this disease.
Swathi, one of our dear franchisee owners, is a perfectly healthy woman who was diagnosed with breast cancer when she was just 34. “When I was diagnosed with stage two breast cancer, it tore apart my family, but I knew I had to stay strong for my girls. It was challenging, but I was determined to live optimistically. After two years of constant, rigorous treatment, I was declared breast cancer-free”.
Join us in going pink!
For more than ten years, Woops! has been contributing to BCA by donating a portion of our October macaron box sales to breast cancer charities. This year, we are proud to announce that once again, we will be partnering with the Susan G. Komen®, an organization dedicated to funding breast cancer research while also supporting and advocating for women currently battling with the disease.
A percentage of profits from all gift box sales throughout October will be donated to this cause, so every macaron counts! Create your own sweet statement of support by purchasing a Build Your Own Box and filling it with our gorgeous pink macarons. From Moroccan Rose to Cotton Candy, every pink bite will symbolize hope, strength, and solidarity with those impacted by breast cancer. Whether you gift it to a loved one or savor it yourself, your choice helps spread awareness and contributes to an important cause during Breast Cancer Awareness Month.
What else you can do this October:
- Get Screened
Early detection is a woman’s best defense against breast cancer, so you’ve got no time to lose! Go and get tested, and encourage your favorite ladies to go and get tested too.
- Spread the Word
Share meaningful posts and resources, wear pink to show your support, and use hashtags like #BreastCancerAwarenessMonth to spread awareness and keep the conversation going online. By sharing information and educating yourself and others, you can help more people learn about breast cancer, the importance of screening, and how to recognize early signs that could save lives.
- Host or Join a Fundraiser
Whether it’s a run/walk, bake sale, or virtual event, every effort helps raise funds and awareness, especially when local and global breast cancer charities are involved. And if there aren’t any events in your area, you can always take the lead and start one in your community!
Woops! & BCA
October is more than just a month—it’s a movement. At Woops!, it’s a tradition built on passion, community, and the belief that even small gestures—like a box of pink macarons—can spark real change. Together, let’s go pink with purpose.
Order your delicious macaron boxes now and let’s add our grain of sand that can ultimately save someone’s life.
