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Our Story


At Woops! we are a team of passionate creatives that believe in perfecting our craft. We debuted in 2012 in the heart of New York City with a macaron pop-up shop at the Holiday Shops in Bryant Park and have since joined multiple neighborhoods throughout the U.S. with our kiosks & BakeShops. 
Our journey began with the making of macarons and, over the years, our vision and dreams have grown. Our collection of sweets now includes over 30 carefully curated artisanal pastries inspired by everyday moments at home in NYC & the amazing sights we've seen while traveling the world.
Although we have expanded quite a bit since our debut, we put in extra effort to keep a close relationship with our local communities. Nothing is more satisfying or heartwarming to us than creating a space in which people can connect, relax, and enjoy the “sweeter” side of life.