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WOOPS!

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N.Y. pastry company planning Phila. expansion

"New York-based Woops! launched in 2012 because its founders saw a need in the market. There are already two in-mall locations in the Philadelphia region – Cherry Hill Mall in New Jersey and the Christiana Mall in Newark, Del. – and the company is aiming for more.Woops! is eyeing major retail destinations like the King of Prussia Mall and the Willow Grove Park Mall, which is currently in negotiations, according to Joseph M. Purifico of JBC & Associates." For full article, see link. Source: Philadelphia Business Journal

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Gourmet Macaron and Cookie Shop 'Woops!' Coming to TriBeCa

"The neighborhood is about to get sweeter. Macaron and cookie bakery Woops! is bringing its artisanal treats to 93 Worth Street, the company said. The bake shop, a chain with 14 other locations, is slated to open in early July. “Our bake shops are designed to be small in scale in an effort to create an intimate neighborhood feel,” said Woops! co-founder Tal Avivi." For full article, see link. Source: DNAInfo

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Woops! Opens its First Manhattan BakeShop

"Stonehenge Partners announced that Woops!, the macaron purveyor, has signed an 800 s/f lease at 1143 Second Ave. in the Upper East Side.""We have historically leased our commercial spaces to countless small businesses, and continue to support the entrepreneurship of our city by expanding their presence,” said Ofer Yardeni, chairman and CEO."For full article, see link. Source: Real Estate Weekly

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Woops! BakeShop Among the Top 10 Dessert Spots in Williamsburg

"Chocolate chip walnut cookies? The Bakeshop by Woops has got them. Red velvet royal cookies? Sure thing They are also one of the only bakeries in the Williamsburg area that has a very wide selection of different macaron flavors to choose from - coconut, blueberry, green tea, nutella, cookies and creme and more."For full article, see link. Source: TheCultureTrip

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